8 steps to copy ing an irresistible email at a time
8steps to copy ing an irresistible email at a time
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| 8 steps to copy ing an irresistible email at a time |
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> Who do you think you're talking to?
Before you sit down to write your email sales letter, you must select your audience exactly. This is the key to getting results from email marketing.
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Ask yourself these questions:
- What do your potential customers want?
- What is the most frustrating thing to your prospects/customers?
- Who else would sell something similar to you?
- Why should potential customers/customers believe you?
- Why should potential customers respond to you instead of someone else?
What kind of calls will the target market respond to?
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=> Step #2 - The great topic is your goal
Before e-mail can generate results, recipients need to open it. But what can you do to interest them and increase their interest in "engine"?
SUBJECT LINE is the key.
There are four types of email formats that you can use as a guide in the formulation of your email. Each has a different psychological appeal that works like magic for consumers. Here are some examples:
- Mention a strong benefit - "Empowerment meets your need for potential customers"
- Pique's Curiosity - "Empowerment Has Revealed The Secrets of Success"
- Type the subject line at a news angle - "Empowering calls are called for for those who want to double their money quickly!"
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- Provide immediate satisfaction - "With Empowerism RSVP, you can start turning the money wheel before sunset tonight"
Here's an important "homework": Type at least 25 objective lines before you decide which one you want to use. Take the two best and test them against each other in your marketing campaign. (Save "losers" for other purposes or later development.)
= > step 3 - what does it contain?
Sit down and write down every conceivable benefit to your product. Don't you know the difference between features and benefits? The features describe the product; Attractive features of logic ... Logic justifies emotion ... Passion drives sales (see below).
Here's a basic rule of benefits: Ask yourself "What can my producer or service offer my client?" and then start writing your message to tell the reader what it contains for them. Tell them how much better life will be for them after they buy you. Tell them how they'll feel better. Tell them how their peers will respect them more.
=> Step 4 - Emotional Appeal
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When promoting anyone to anyone, you should remember that purchase decisions are based on emotion and are later supported by logic. Before you type a word, select the hot emotional buttons you need to push in order to "start" your expectation.
Selling supplements? Go to the "Fear of disease" button with "A natural way to save your sight." Selling political bumper stickers? Press the "Anger" button with the words: "Let the president know what you think of his policies." Other buttons include: curiosity, greed, ego, vanity, hope and/or fear of scarcity or security.
=> Step 5 - A name you can trust
To convince people to buy your product or service, you must make them think that your offer is reliable and that you (or your product) will fulfill your promise.
How do you do that? Here are three ways you can build credibility with your sales letter readers:
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Certificates.
- Include letters of support from influential figures in your field
- Make your offer and promises true and believable.
=> Step 6 - Guarantee
At present, trying to sell without some kind of warranty is a loser's proposal. You must have one. The stronger your guarantee, the better your response. Believe it or not, although most people won't ask for a refund, they will trust your offer knowing you're behind it.
You can offer a 24-hour, 30-day, 60-day, 90-day or even a full year service. Here's an interesting fact: The longer you take the time, the less returns you'll get! Procrastination is a human nature, so the more time someone thinks they have to get your money back, the more they postpone it or forget about the recovery process altogether.
=> step 7 - Don't forget the question
It happens all the time. Someone does a great sales presentation, then doesn't close the deal because it's not clearly ordered or makes the process confusing and not simple.
- From the research department: Statistics indicate that you need to order at least three times to close large sales. (Some studies indicate that the number is 7!)
If you can, offer several ways to order potential customers - consumers like to choose. If you offer only one way to order, make it absolutely clear how easy it is. Describe it in detail and request. Then ask again.
=> step 8 - eyes have it
It's a well-known fact: large blocks of copies are scary and often send people running to the hills or at least the delete button.
Solution? Divide the paragraphs into two sentences into four sentences. Use several subheadings in the e-mail message. Use astral tags, dashes and deletions (...) to give your copy more rhythm. Point points are striking - use them whenever appropriate.
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